Investment Announcement: hanni
We are so excited to announce our newest investment in hanni. We’re thrilled to have them as part of our portfolio at Rodeo.
Hanni is a pioneering bodycare brand that simplifies and elevates self-care routines with innovative, time-saving product formats designed for modern lifestyles. Their product line stands out for its uniqueness, featuring creative solutions like their in-shower moisturizer, the Splash Salve, and award-winning on-the-go dry skin solution stick, the Fatty bar, which both combine functionality with luxury. All of hanni’s products are clean, non-toxic, and allergen-friendly formulas packaged in sustainable and recycled materials. Every product is meticulously crafted to deeply nourish and moisturize, delivering exceptional quality that has created a cult-like community of customers.
Here’s a little more about hanni & factors that drove our decision to invest:
OPPORTUNITY IN BODY CARE
-$36B bodycare market that’s growing 3x faster than the facial skincare market
-Massive whitespace in bodycare as consumers extend extensive skincare routines to their body and category has seen little innovation over the last few decades
-Highly fragmented categories in bodycare polarize customers: drug store products and ultra luxury products with little in the middle - hanni bridges this gap
-Searches for bodycare products have increased by over 1,000% since December 2023
-Large corporations and acquirers are behind on bodycare innovation and hungry to acquire companies that will allow them to play in the space
INCREDIBLE GROWTH DRIVEN BY QUALITY & COMMUNITY
-Created a unique and loyal “lazy-girl” community that has led to 200%+ growth YoY and a 40% customer repurchase rate
-Product line scores 5-stars in reviews across all SKUs
-The growth will continue as they double retail footprint & expand to all 600+ US Sephoras and scale e-commerce through Amazon
INNOVATIVE PRODUCT & FUNCTIONALITY
-Products are made with busy individuals in mind, featuring inventive formats that create the easiest use possible, such as their in shower moisturizer (“splash salve”) and their spray on moisturizer (“water balm”)
-Created some of the cleanest, allergen-friendly formulas in bodycare
-Effectiveness (ability to deeply moisturize) still remains an utmost priority, leading to some of the most high quality products on the market at a price point that’s accessible for masses
Check out their products here:
https://heyhanni.com/
