Marlow is on a mission to revolutionize menstrual health with clean, comfortable, and innovative period care. They introduced the first-ever patented lubricated tampon, designed for smoother and more comfortable insertion. Made with non-toxic, eco-friendly materials, Marlow’s tampons meet medical device standards and are FDA-approved.

Gen Z is rewriting the playbook for consumer behavior. They may not be the wealthiest or largest generation, but they hold a great deal of influence with the power to dictate trends and decide what is “cool”. Unlike previous generations, their approach to health is holistic, inclusive, and impact conscious.

Despite the fact that female-led companies consistently outperform their male counterparts, women entrepreneurs still receive a fraction of venture capital funding. In the consumer wellness space—where women are often both the creators and the primary consumers—this gap is not just a missed opportunity; it’s a fundamental market inefficiency.

Hanni is a pioneering bodycare brand that simplifies and elevates self-care routines with innovative, time-saving product formats designed for modern lifestyles. Their product line stands out for its uniqueness, featuring creative solutions. All of hanni’s products are clean, non-toxic, and allergen-friendly formulas packaged in sustainable and recycled materials.

The wellness landscape is ever evolving, and as we look toward 2025, here are the top trends we're seeing and keeping our eyes on as investors

Koala Eco is the future of non-toxic cleaning as a brand who puts efficacy and safety above all else. Their mission is to bring truly natural products to the everyday consumer, with the insight that more people would like to make more sustainable and natural product choices, but have a nagging belief that ‘eco’ options compromise on efficacy and require too much money or effort to buy.

Building a community for a consumer brand is essential - it fosters deeper customer relationships, enhances brand loyalty, drives organic growth, and informs product development.

Before you rush into partnerships and potentially giving up large percentages of your company, let's talk about why celebrity partnerships might not always be the golden ticket to driving overall brand loyalty and sustainable growth.