Investment Announcement: Koala Eco

We’re so excited to announce our newest investment in Koala Eco. We’re thrilled to have them as part of our portfolio at Rodeo.

Koala Eco is the future of non-toxic cleaning as a brand who puts efficacy and safety above all else. Their mission is to bring truly natural products to the everyday consumer, with the insight that more people would like to make more sustainable and natural product choices, but have a nagging belief that ‘eco’ options compromise on efficacy and require too much money or effort to buy. Currently, non-toxic cleaning represents only 27% of the market, but is growing rapidly at a rate of 11% YoY (vs. traditional cleaning products at 4% YoY). Koala Eco has the opportunity to lead the charge in this category, competing with traditional cleaning products on both efficacy and price.

Here’s a little more about Koala Eco & factors that drove our decision to invest:

OPPORTUNITY IN THE CLEANING SPACE
Very few non-toxic cleaning brands are able to match the efficacy and price of traditional cleaning products - which are top concerns of the US MASS-tige market. Koala Eco competes with traditional cleaners on both of these decision-making points.

PROVEN SUCCESS IN AUSTRALIAN MARKET
Koala Eco products have been in the Australian market for 7+ years now and have seen massive growth and strong customer loyalty. The team will use AUS strategy as a blueprint for US expansion.

US SALES GROWTH
Koala Eco has been experiencing explosive sales growth since entering the US market 2 years ago, with DTC sales growth up 80% over the last 3 months. All prior to launching their ‘hero line’, laundry, in the US, which is coming this fall. The team is also putting major focus into expanding their Amazon presence.

FOUNDERS
We are such huge fans of the husband & wife founders, Paul & Jessica who are a powerful founder duo with complementary skill sets - we know they will lead Koala Eco to incredible success.